Canva's target market has always been the long-tail of less sophisticated creatives, often people without technical skills or advanced software. For that long-tail, the focus is on creating high quality designs with as little friction as possible. By bringing all of this creative surface area into the same platform they enable long-tail creators to... See more

While Adobe has positioned itself as a leader in building software for professional designers, Canva set out to position its product as the go-to solution for everybody else.