How and Why Socially Conscious Music Artists and Superfans Will Vanquish Trump

Music has no purpose, it merely brings together people’s dreams, fragilities, licentiousness and weirdness. It can bring masses of people together through that. As much as those in the underground find each other, so do the Swifties and The ARMY. Scale, here, doesn’t stop the human capacity of bonding through music and the exchange of identity.

There is an overload of music. 60,000 songs are uploaded to Spotify every day. Over 20% of those don’t get streamed even once. The ubiquitous access to almost every piece of recorded music in history has led to a paradox of choice, promoting passive and playlist-driven music consumption and creating winner-take-all effects for the biggest artists.