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Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.
A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more
A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more
Luxury Media
And this got me thinking! Are newsletters ultimately just an entry point to one or more major business industries? NAAS (Newsletters-as-a-service) may eventually become DNCB (Digital Native Community Brands).
Marie Dollé • Monetizing Newsletters: When Creators Strive With Ideas
Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Jason Bornsteinforerunnerventures.com
Affiliate fees have certainly been a big deal for a few years now. Back in 2016 the New York Times acquired The Wirecutter, validating the idea of affiliate fees as a publishing business model. Buzzfeed dove in head first over the following year, along with the publications formerly known as Gawker. The mania seems to have reached its peak last Nov... See more