Hooked: How to Build Habit-Forming Products
A New Superpower
Nir Eyal • Hooked: How to Build Habit-Forming Products
Rewards of the Tribe, the Hunt, and the Self
Nir Eyal • Hooked: How to Build Habit-Forming Products
Leveling up, unlocking special powers, and other game mechanics fulfill a player’s desire for competency by showing progression and completion.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Pfp. More featurds...
A company can begin to determine its product’s habit-forming potential by plotting two factors: frequency (how often the behavior occurs) and perceived utility (how useful and rewarding the behavior is in the user’s mind over alternative solutions).
Nir Eyal • Hooked: How to Build Habit-Forming Products
The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love.
Nir Eyal • Hooked: How to Build Habit-Forming Products
habit-forming
Nir Eyal • Hooked: How to Build Habit-Forming Products
Learning tool - share notes and uglights to anh of your.soial media accfs. Can do.whole article with highlights pr just pje or.ohr snd schdule whe to do it
On Heuristics and Perception
Nir Eyal • Hooked: How to Build Habit-Forming Products
Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).
Nir Eyal • Hooked: How to Build Habit-Forming Products
- Owned Triggers Owned triggers consume a piece of real estate in the user’s environment. They consistently show up in daily life and it is ultimately up to the user to opt in to allowing these triggers to appear. For example, an app icon on the user’s phone screen, an e-mail newsletter to which the user subscribes, or an app update notification only