Hooked: How to Build Habit-Forming Products

Keen observation of one’s own behavior can lead to new insights and habit-forming product opportunities.

Habit-forming products start by alerting users with external triggers like an e-mail, a Web site link, or the app icon on a phone.

7 Case Studies

Come up with three internal triggers that could cue your user to action. Refer to the 5 Whys Method described in this chapter.

Building for Triggers

Investment comes after the variable reward phase, when users are primed to reciprocate.

Furthermore, daily reading plans are kept to a simple inspirational thought and a few short verses for newcomers. The idea is to get neophytes into the ritual for a few minutes each day until the routine becomes a facet of their everyday lives.

Building the Mind Monopoly

products that require a high degree of behavior change are doomed to fail even if the benefits of using the new product are clear and substantial.