Hooked: How to Build Habit-Forming Products
customer lifetime value (CLTV): the amount of money made from a customer before that person switches to a competitor, stops using the product, or dies.
Nir Eyal • Hooked: How to Build Habit-Forming Products
The last phase of the Hooked Model is where the user does a bit of work. The investment phase increases the odds that the user will make another pass through the cycle in the future. The investment occurs when the user puts something into the product of service such as time, data, effort, social capital, or money. However, the investment phase isn’
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However, Quora demonstrated that social rewards and the variable reinforcement of recognition from peers proved to be much more frequent and salient motivators. Quora instituted an upvoting system that reports user satisfaction with answers and provides a steady stream of social feedback. Quora’s social rewards have proven more attractive than Maha
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Habits are defined as “behaviors done with little or no conscious thought.”
Nir Eyal • Hooked: How to Build Habit-Forming Products
DO THIS NOW
Nir Eyal • Hooked: How to Build Habit-Forming Products
Come up with three internal triggers that could cue your user to action. Refer to the 5 Whys Method described in this chapter.
Nir Eyal • Hooked: How to Build Habit-Forming Products
New interfaces lead to transformative behavior change and business opportunities.
Nir Eyal • Hooked: How to Build Habit-Forming Products
4 Variable Reward