Hooked: How to Build Habit-Forming Products
You are now equipped to use the Hooked Model to ask yourself these fundamental questions for building effective hooks: What do users really want? What pain is your product relieving? (Internal trigger) What brings users to your service? (External trigger) What is the simplest action users take in anticipation of reward, and how can you simplify you
... See moreNir Eyal • Hooked: How to Build Habit-Forming Products
The Hook model can be broken down into a four-step cycle embedded into the products of many successful web2 companies. As users move through the cycle, they get increasingly hooked to return and re-use the product up to the point that some level of FOMO (fear of missing out) gets them addicted and a behavioural habit has been formed.The loop consis... See more