Hillstrom's Merchandise Forensics

demand generated via promotions. This is such an important way of looking at a business,

free to define your own "comp segment" however you like,

Email has been compromised, becoming the go-to channel for customers looking to get the best deal.

loyalty killers should not featured at the front of a catalog, and should not be featured in email marketing campaigns.

I've identified just two strategies that cause businesses to thrive. 1. A robust and reasonably inexpensive new customer acquisition program. 2. The ability of a business to consistently introduce, cultivate, and promote new items to best-seller status.

if you don't offer the best merchandise on a landing page, is it possible that paid search productivity will decline?

Businesses that develop new merchandise today will experience marketing success tomorrow.

3. Those who measure merchandise productivity learn more about the health of their business than those who measure marketing campaigns.

Merchandise in low price point bands causes customers to come back and repurchase at higher rates than does merchandise in high price point ranges.