Here Comes Everybody: The Power of Organizing Without Organizations

Fame is simply an inbalance between inbound and outbound attention, more arrows pointing in than out.

(1) scale: an audience in the thousands or more

Filter-then-publish rested on a scarcity of media that is a thing of the past. The only working system is publish-then-filter.

The problem of getting the promise right is unlike traditional marketing, because most marketing involves selling something that will be made for the listeners rather than by them. ("Buy Cheesy Poofs" is a different message from "Join us and let's invent Cheesy Poofs together").

People like to consume media, but they also like to produce it ("Look what I made!") and share it ("Look what I found!").

Blogs are not merely alternate sites of publishing - they are alternatives to publishing itself, in the sense of publishers as a minority and professional class. In the same way you do not have to be a professional driver to drive, you no longer have to be a professional publisher to publish.

The number of people who are willing to start something is MUCH smaller than the number of people willing to contribute once someone else starts something.

For people with a professional outlook, it's hard to understand how something that isn't professionally produced could affect them.

The downside of fame : being unable to reciprocate in the way our friends and colleagues would like us to.