
Saved by sari and
Here Be Sermons | Melting Asphalt
Saved by sari and
The only path to getting more recommendations is to be recommendable. And the only path to “recommendability” is to know as much as possible about what the recommenders—your potential audience—are looking for, lacking, loving, and hating. And this, my friends, involves doing some decidedly unglamorous work: learning as much about your audience as y
... See moreFor a message to have real impact, to affect behavior and seed loyalty, it needs more than publicity. It needs to publicize some higher purpose, cause or belief to which those with similar values and beliefs can relate.