In a speech delivered years ago, Ev Williams used agriculture as a metaphor to understand what’s possible on the Internet.
Agriculture was a tremendous invention – it got people fed and freed them to do many things. But agriculture – taken to the extreme in the pursuit of profit leads to a sick and obese population and industrial... See more
The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).