Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
captivating phrase “1,000 Songs in Your Pocket.”
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
“How is this thing you’re showing me going to improve my life?”
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
spending on online ads in the US has doubled since 2010,1 and what’s more, in the US, Canada, and Western Europe at least, the growth of the Web audience is slowing, which essentially means companies are spending (and will continue to spend) more money to chase fewer potential customers.2
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
All growth leads require a basic set of skills: fluency in data analysis; expertise or fluency in product management (meaning the process of developing and launching a product); and an understanding of how to design and run experiments.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
and at start-ups, especially in the early stages of growth, the role may be played by the founder.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
in-depth analysis of customer churn (meaning identifying those who recently abandoned the product)
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
During the meeting, ideas identified for experiments are assigned to various team members to take charge of implementing, analyzing, or researching to garner more information about whether an idea is worth trying. The team lead stays in regular communication with each team member in between meetings, checking in on the progress of their work and he
... See moreSean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
While creating a must-have product alone is not sufficient for breakout success, it is the baseline requirement for rapid and sustainable growth. Of course, building a must-have product isn’t easy, and one result is that too often those launching new businesses or products put the cart before the horse, pouring resources and staff into trying to dr... See more
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
One of the cardinal rules of growth hacking is that you must not move into the high-tempo growth experimentation push until you know your product is must-have, why it’s must-have, and to whom it is a must-have: in other words, what is its core value, to which customers, and why.