Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
THE WHO Growth teams should bring together staff who have a deep understanding of the strategy and business goals, those with the expertise to conduct data analysis, and those with the engineering chops to implement changes in the design, functionality, or marketing of the product and program experiments to test those changes.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
growth hacking is a team effort, that the greatest successes come from combining programming know-how with expertise in data analytics and strong marketing experience, and very few individuals are proficient in all of these skills.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
captivating phrase “1,000 Songs in Your Pocket.”
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
and at start-ups, especially in the early stages of growth, the role may be played by the founder.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
We advised earlier that you should not launch into a full-court press for large-scale customer acquisition until you’ve achieved product/market fit—i.e.,
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
“How is this thing you’re showing me going to improve my life?”
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
spending on online ads in the US has doubled since 2010,1 and what’s more, in the US, Canada, and Western Europe at least, the growth of the Web audience is slowing, which essentially means companies are spending (and will continue to spend) more money to chase fewer potential customers.2
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
The growth hacking process is designed to help discover the most cost-effective ways to acquire new customers—and then optimize those efforts to drive growth.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Team meetings, which should generally be held once a week, provide a rigorous forum for managing the team’s testing activity, reviewing results, and determining which hacks to try next.