segmenting the market(s) differentiating

we should never use the word marketing but call it ‘revenue generation’. If it doesn’t generate revenue then why are we doing it?

most clients are not that interested in how you are going to do what you promise to achieve

FiMO – Finance, Marketing and Operations. FiMO is a framework which can be used to evaluate the strengths and weaknesses of your agency

most clients of digital agencies want more profit from more sales from more leads and better conversions.

“What makes you different from the rest?”

Look for any fat you may have allowed to creep in and eliminate it, now.

Understand the steps that people go through to become clients Understand how many potential clients are at each stage Calculate the probability of future income streams

differentiate yourself in the context of: The competition, and The clients’ preferred buying patterns