
Grow Your Digital Agency

marketing is about: why and how…we get which people…to buy what from us…
Robert Craven • Grow Your Digital Agency
Being technicians, digital people often try to create the best, most perfect solution rather than what is required. It is a fine art to tread the thin line between what is required by the client and what is possible.
Robert Craven • Grow Your Digital Agency
segmenting the market(s) differentiating
Robert Craven • Grow Your Digital Agency
The clever bit is to find a sweet spot where your capabilities (what you are good at) and the opportunities and demand match each other.
Robert Craven • Grow Your Digital Agency
typical list of the stages that the potential client might pass through: Prospect? Do they have a need? We communicate. They see us, they’re interested. A Try Before You Buy – they like it. They say they want to buy. Letter of intent. Purchase order/contract. Money in the bank.
Robert Craven • Grow Your Digital Agency
An additional question would be: “How are we going to measure and monitor our performance to make sure we stay on track (or take the necessary evasive action)?”
Robert Craven • Grow Your Digital Agency
“What makes you special? What makes you different?” Saying anything that resembles “We are the same as the competition” is not clever or helpful.
Robert Craven • Grow Your Digital Agency
typical Strategic Marketing Plan might include the following headings: 1. Executive Summary 2. The Purpose Statement 3. Financial Summary 4. Market Overview - including relevant segments and their needs 5. SWOT Analyses (segments) 6. Portfolio Summary 7. Assumptions 8. Objectives and Strategies 9. Budget
Robert Craven • Grow Your Digital Agency
“What can you do for me…? And, do give me some numbers (results and costs) to help me make a decision whether I should buy from you.”