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Great Campaigns Start With Great Copy
One of the most popular Link in Bio interviews is with Arin Delaney and Madison Palasini, the copywriting duo behind FONZIE. When I asked them about campaign copy, they told me, “We think of those big, juicy taglines as punchlines. It’s very similar to joke writing. A meandering story suddenly becomes crystal clear when you hear that final line.... See more
Rachel Karten • Great Campaigns Start With Great Copy
copy studio - nail the tagline first
Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)