Google Strategy Teardown: Google Is Turning Itself Into An AI Company As It Seeks To Win New Markets Like Cloud And Transportation

Alphabet (formerly Google) has made a number of notable acquisitions over the years applying its famous "toothbrush test" and penchant for acquihires. The M&A has allowed Google to expand into new industries.

Starting from the search engine, Google quickly and decisively entered and protected the Internet value chain—always with the goal to protect the crown jewel and only real money-making machine: Search.