
Google Analytics

Request URI is created using the information in the location bar of the browser. Google Analytics removes the subdomain, the hostname, and the domain extension.
Justin Cutroni • Google Analytics
affect other settings in Google Analytics, most notably goal settings (goals are calculated using the request URI).
Justin Cutroni • Google Analytics
lowercase filter forces the filter field—in this case, the request URI—to a consistent case, thereby consolidating all versions of the same page into a single line item
Justin Cutroni • Google Analytics
regular expression is a set of characters that represents a larger set of data.
Justin Cutroni • Google Analytics
enable e-commerce tracking for each profile.
Justin Cutroni • Google Analytics
see “Analytics,” “analytics,” and “ANALYTICS” as the same keyword, not three different keywords.
Justin Cutroni • Google Analytics
A session ID will make every pageview unique because each session ID is unique. You should eliminate session IDs from Google Analytics using the method described above.
Justin Cutroni • Google Analytics
order ID values and timestamps.
Justin Cutroni • Google Analytics
find a complete list of filter fields and what they represent in the Google Analytics support documents at http://troni.me/aNak8f.