Go-To-Market - How to craft a winning marketing plan

There are primarily two ways to generate demand - Inbound and Outbound.

Message testing: There are primarily three variables to test - the acquisition channel, the audience you target, and the message you share.

Brand awareness and Demand generation:  The next crucial element of a GTM marketing plan is to generate leads through promoting brand awareness and demand generation.

Content marketing: The core element of content marketing is SEO, which is how a search engine ranks the content once a user queries something on the internet related to your product.

Value matrix: Value matrix is a useful framework that we can use for this purpose. Value matrix defines various persona present in the buying process, their business problems, corresponding product solutions/values, and catered messaging for each persona.

Payment models - Free, Ad-supported, Tiered, Subscriptions(per time or volume), Free Trial, Razorblade model.

Acquisition channel: Once we have identified our target audience, the next important task is to figure out the medium through which you will reach out to your audience, known as channels. The core element of a GTM is figuring out the right channels for your product. Channels could be both online (emails, SEO, Digital content, Digital ads) and offli

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Value pricing - Determine the Willingness to pay. How much money users are willing to pay for the product or service. Competitive pricing - Explore the pricing from competition for a similar product or service. Then decide the pricing based on your product’s positioning. Experimental pricing - Experiment with different price points and correl

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