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The best creators give away 99% of what they know for free.

Scarcity of content is not their strategy.

Which is why I say, over and over again, there’s no need to withhold information.

If people love what you’re sharing, they’re going to want more of it. And they’re going to want it more efficiently organized, they’re going to want help implementing it, and they’re going to want to be part of the more engaged community surrounding your ideas.

They are not concerned with needing to withhold information.

When people pay for the last 1%, what they’re really buying is the organization, implementation, and community surrounding all your ideas.

For example, almost everything I know and actively share about writing online already exists somewhere. The problem is, you don’t know where it all is (and honestly, neither do I at this point). So while it might all be freely accessible on the Internet, it’s not very well organized. And so instead of spending 50+ hours scouring the Internet for ev... See more