1. Remind people over and over : Don’t expect anyone to remember any part of the strategy. Remind your team, and stakeholders, at every opportunity — every all-hands, every update email, every review meeting.


2. All prioritization should go through your strategy : One of the main goals of a strategy is to create focus — to know what NOT to do. Continue

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Qualities of well-articulated strategy

1. Short


2. Memorable


3. Is explained with framework or a metaphor


4. Leverages the rule of three


5. Is easy to find (and share)

The Minto Pyramid Principle:

1. What is the current situation?


2. What is the complication?


3. What is the solution?


4. How do we achieve this solution?

Our team then dove into each of these tracks — developing hypotheses, ideating on solutions, and launching dozens of experiments to make steady progress towards our goal.

To develop a winning strategy, you have to get three things right:

1. ☝️ The actual strategy


2. 👏 Articulating the strategy


3. 🤝 Acting on the strategy

To develop a winning strategy, you have to get three things right:  ☝️ The actual strategy  👏 Articulating the strategy  🤝 Acting on the strategy

a talented leader identifies the one or two critical issues in the situation—the pivot points that can multiply the effectiveness of effort—and then focuses and concentrates action and resources on them.”

Being good at strategy is also one of the defining characteristics of a senior Product Manager. For good reason — a well-crafted strategy can change the trajectory of a business, while a bad strategy is a huge waste of time and money.

Mission → Vision → Strategy → Goals → Roadmap

1. Mission: What are we trying to achieve?


2. Vision: What does the world look like when we’ve achieved it?


3. Strategy: How will we achieve it?


4. Goals: How will we measure our progress towards it?


5. Roadmap: What do we need to build to get there?