Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
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Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)
Geoffrey A. Moore • 1 highlight
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Crossing The Chasm, Geoffrey A. Moore, HarperCollins, 1991.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
the point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a mainstream market dominated by a large block of customers who are predominantly pragmatists in orientation. The gap between these two markets, all too frequently ignored, is in fact so s
... See moreGeoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
The key to the Normandy advantage, what allows the fledgling enterprise to win over pragmatist customers in advance of broader market acceptance, is focusing an overabundance of support into a confined market niche. By simplifying the initial challenge, the enterprise can efficiently develop a solid base of references, collateral, and internal proc
... See more