Write a mastery story about what the experts experience a few weeks in. What experience/powers/rewards/role can you offer them that leverages the skills, relationships, and knowledge they’ve built up using your system? When I [make the effort to master this system], I want [earned unlocks, powers, access, status, roles] so I can [stay engaged/have

Customer-centric triggers already exist in your customer’s experience. You learn about them through discovery research. Internal triggers are emotions, urges, or cravings your customer has, such as hunger, loneliness, excitement, anticipation, curiosity, boredom, etc. Situational triggers are transitions, rituals, and events that occur regularly, s

What group of people will need and want our offering first? What characteristics and behaviors will they have in common? The best way to develop loyal customers is to fulfill their needs in a pleasurable way. Think about the customers you’re targeting and ask yourself: What relevant needs do they have right now that we could potentially address? Ho

Note internal and situational triggers that are already in your early customers’ lives. What emotions or urges could drive customers to seek out your product?

Empower Experts to Have Real Impact

Recruiting ads on Craigslist, Facebook, or Google.

Are your solutions working? How would life be different if this worked better?

Product-centric triggers are designed into your product experience. The most effective ones tap into the customer’s existing emotions and habits. External triggers are environmental cues that remind you to do something, such as notifications, email, shoes by the door, or sticky notes on your laptop. Engaged triggers kick in once someone is engaged

To choose the right elder game role for your community, ask yourself: What skills, knowledge and relationships are experts accumulating? What kind of roles are experts asking for? What are they eager to do? What does the community staff currently do that could be handled by experts?