Future of the book. Manifesto of Bureau Gorbunov Publishing

Book is a format of different level that is good for presenting a whole system of knowledge.

Book is a sequence of spreadsIn a paper book, a unit of meaning is a spread, and it is absolutely irreplaceable. A spread is a specific place that you can easily remember, find and refer to in a conversation: “read the page about the Museum.”

We don’t want to make websites instead of books. To understand what a digital book should be, it’s worth trying to perceive it as an information format, not a physical medium.

The book is not designed for reading at a single sitting, but for several days or weeks. Therefore, the book should have a structure, reference tools and some mechanisms for gradual assimilation and learning.

Typical web document: Texts of documents and posts are not necessarily linear: they can be split into sections or structured by columns, color areas and sidebars.

Digital books are just mechanically exported by publishers and always look like the ugly sister of the beautiful paper book.

That’s how we came to the idea of subscription to interactive books.

To read Apple books, you need an Apple device, and not everyone has one. But shouldn’t the book be the most accessible and durable medium of all?

Why not just publish paper books? If we decided to publish paper books, we would have to: find money, set up logistics, and accept the loss of connection with the book.