Fuck Content

the design field (digital or otherwise) has struggled for decades to achieve an invisible, and dare I say, imaginary seat at the table. In our efforts to get business to take us seriously, we have distorted the true value of design, which is what makes it unique in the first place. The true value of design, however, was never to find a single solut... See more

“Content” is the black hole of the Internet. Incredibly well-produced videos, all sorts of songs, and articulate blog posts — they are all “content.” Are short stories “content”? I hope not, since that is one of the most soul-destroying of words, used to strip a creation of its creative effort.

We no longer lack tools for creating content. When content production and distribution is infinite, the important aspect is its primary function in crafting and proliferating culture*.* In other words, the value of content today comes primarily from its use in cultural production.