From Community to Collective: Institution and Agency in the Age of Social Networks
Douglas Thomasnewcultureoflearning.comSaved by sari
From Community to Collective: Institution and Agency in the Age of Social Networks
“Community offers the promise of belonging and calls for us to acknowledge our interdependence. To belong is to act as an investor, owner, and creator of this place. To be welcome, even if we are strangers. As if we came to the right place and are affirmed for that choice.”
“People will be accountable and committed to what they have a hand in creati
This is the new backdrop for brand strategy. Radical individualism is out, social connection is in. Brand focus is not on the end customer, but on the communities they belong to. Just as personas made individual consumers visible, the new brand methodology makes visible consumer communities and their co-dependencies and influences. New focus of eng
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Alongside technical tools, we need ways of defining and explaining social norms and expectations about contribution and value sharing. We need collective mechanisms for decision-making about shared assets, that make people feel heard while recognising the limitations, constraints and realities of their maintenance. We need people and organisations ... See more
Creative Communities
“It used to be that people were born as part of a community, and had to find their place as individuals. Now people are born as individuals, and have to find their community.”