From 1:1 to 1:Many—Humans, Artefacts, & Ecosystems Thinking

Designers are taught that their job is to represent the people who will use our products. We "empathize" with them and put their needs at the center of our decision-making process. As companies scale up, their priorities and incentives become less and less aligned with the people using their products. Bad things happen as we stop solving people pro... See more