Saved by sari
#58 friends > communities
community members should “feel a sense of belonging (membership), feel like you make a difference to the group and that the group makes a difference to you (influence), feel like your needs will be met by other group members (integration and fulfillment of needs), and feel that you share history, similar experiences, time, and space together (share... See more
Vox • Brands want to be more than your friend. They want community.
many of us are drawn to these novel kinds of Small Group experience because we long for new kinds of friendship that transcend the categories of relationship currently on offer to us. We’re enticed and intrigued by the notion of a close group of people that are keen and eager to collectively experiment with:-Going psychologically deeper than the bo... See more
Joe Lightfoot • Of Pods, Squads, Crews & Gangs: Small Group Experiments In Radical Belonging
Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more
Connection Engine • Build it and they will come - or will they?
