The answer is not a new tool or technology. The answer is a new spirit. The world does not need more media, it needs New Media.

New Media is opinionated about the internet’s infinite scale . It chooses to reject or play with the internet’s scale, opting to be handmade, limited quantity, or geared towards small groups of people who actively choose to receive it. New Media is not something to be fished from a stream, but a sacred pilgrimage one may embark upon.

Human expression was perfected into pithy thought-capsules (Twitter, LinkedIn), glamour shots (Instagram), and performative soundbites (TikTok), all perfect carriers for human emotions and — most importantly — ADVERTISING, which we were also now expected to do, newly equipped with our “personal brands.”

The dominance of these formats and mindset mad... See more