Find Your Why
Start with Why: How Great Leaders Inspire Everyone to Take Action
Simon Sinek • 3 highlights
amazon.com
Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
amazon.com
When I looked back to my upbringing, I discovered a remarkable theme. Whether among friends, at school or professionally, I was always the eternal optimist. I was the one who inspired everyone to believe they could do whatever they wanted. This pattern is my WHY. To inspire. It didn’t matter if I was doing it in marketing or consulting. It didn’t m
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If those outside the megaphone share your WHY and if you are able to clearly communicate that belief in everything you say and do, trust emerges and value is perceived. When that happens, loyal buyers will always rationalize the premium they pay or the inconvenience they suffer to get that feeling. To them, the sacrifice of time or money is worth i
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