
Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities

Building Brand Communities: How Organizations Succeed by Creating Belonging
amazon.com
The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.
Dan Frommer • Outdoor Voices shows community only gets you so far
To create something that others want to join and support, we have to remember a core tenet: communities function best and are most durable when they’re helping members to be more successful in some way in a connected and dynamic world.
Charles Vogl • The Art of Community: Seven Principles for Belonging
“Community offers the promise of belonging and calls for us to acknowledge our interdependence. To belong is to act as an investor, owner, and creator of this place. To be welcome, even if we are strangers. As if we came to the right place and are affirmed for that choice.”
“People will be accountable and committed to what they have a hand in creati