Fanocracy: Turning Fans into Customers and Customers into Fans

“fandom” customers are loyal. They know who you really are, and they stick around even when you move in new directions because you’ve added value to them in a way that nobody else can.

In a digital world where our lives are increasingly cluttered and superficial, we’re missing something tremendously powerful: genuine human connection. People are going to be most invested in that which creates a sense of intimacy, warmth, and shared meaning in a world that would otherwise relegate them to a statistic.

Fanocracy empowers people in a way that no single individual would ever be able to accomplish by himself or herself.

A fandom doesn’t always have to unite a whole city. Sometimes it’s enough just to unite two people.

You empower and motivate your team to take the initiative and make the tough decisions that inspire lifetime loyalty, and when you do, you create fanocracy.

the myth of unyielding professionalism

narrative medicine.

customer satisfaction is not enough!

encouraged her patients to talk about that which gave them the most pleasure. She was curious about them. What made them feel good? What brought them joy? There seemed to be no end to the interest she had in each of her patients.