Fanocracy: Turning Fans into Customers and Customers into Fans
David Meerman Scott, Reiko Scott
amazon.com
Fanocracy: Turning Fans into Customers and Customers into Fans
David Meerman Scott, Reiko Scott
amazon.comYou empower and motivate your team to take the initiative and make the tough decisions that inspire lifetime loyalty, and when you do, you create fanocracy.
The pendulum is swinging back to genuine, authentic human connections.
letting go of your work and allowing people to make it their own,
Being a fan builds close connections to others with whom we share interests. The behavior and its results can be a model for others to mirror.
encouraged her patients to talk about that which gave them the most pleasure. She was curious about them. What made them feel good? What brought them joy? There seemed to be no end to the interest she had in each of her patients.
the myth of unyielding professionalism
it was more than just a game to many people around me; it was a culture.
“fandom” customers are loyal. They know who you really are, and they stick around even when you move in new directions because you’ve added value to them in a way that nobody else can.