Fanocracy: Turning Fans into Customers and Customers into Fans

You need to create a culture in which your entire reason for being is to make sure that your clients are continuously blown away.

letting go of your work and allowing people to make it their own,

David and Reiko offer surprising insights into how to put the needs of people ahead of all else, so that your customers become passionate fans of all you do.”

Being a fan builds close connections to others with whom we share interests. The behavior and its results can be a model for others to mirror.

In a digital world where our lives are increasingly cluttered and superficial, we’re missing something tremendously powerful: genuine human connection. People are going to be most invested in that which creates a sense of intimacy, warmth, and shared meaning in a world that would otherwise relegate them to a statistic.

encouraged her patients to talk about that which gave them the most pleasure. She was curious about them. What made them feel good? What brought them joy? There seemed to be no end to the interest she had in each of her patients.

narrative medicine.

The pendulum is swinging back to genuine, authentic human connections.

When you live an extraordinary life and have a mission of serving a purpose higher than yourself, you radiate energy and passion that draws others to you—whether it’s customers, business partners, or employees.