‘Fandom has toxified the world’: Watchmen author Alan Moore on superheroes, Comicsgate and Trump

When everything is measured in terms of engagement, content will be optimized for addictiveness. Not entertainment or artistic merit. Not intellectual substance or creativity. Pure, plain addictiveness.

The trouble with the internet, Mr. Williams says, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it tries to supply them.