False Positives and Service-Market Fit

Product teams overvalue hitting home runs vs hitting 100 singles back to back. This leads them to take bigger swings by going after bigger markets of new users. They get bogged down by trying to establish product-market fit for a new set of users and never fulfill the potential of their current product-market fit.

Stop thinking of product-market fit as a yes or no question—but instead as a process of finding fit with more segments of the market.

1. Most founders are bad at growth, so if you're amazing at it, the advantage is significant. Consider: Most startups die not because founders are bad or products suck, but because they couldn't figure out how to get anyone to try them.