Further complicating matters, employees working in the creative industries, like those in many other sectors, often don’t feel comfortable talking about mental health and stress.

Operating under an illness model of care doesn’t just carry powerful implications for the way we conceptualize perfectionism, it impacts the way we conceptualize every aspect of mental health. The slightest pang of sadness, a drizzle of frustration—we register any decline in positive emotion with an assumption of pathology. It’s a cultural tic. The

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Social media’s combination of global reach,

performance metrics, platform design, content

format, and algorithmic interference have changed

how creators make for others, and how others

perceive and interact with creators' work.

The results are an eternal presence, persistent

feedback, an unrealistic expectation of virality,

harmful social comparison, crea

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