Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
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Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 52: Do you have a concise and inspiring vision and mission statement?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
That functionality became one part of a unique three-part grading system that assigned a traditional letter grade (A-F) based on three aspects of a user’s membership—profile, messaging, and peer review.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
“Not all viral loops are created equally. Some are more effective than others. The effectiveness of the viral loop is measured by its K-factor. The K-factor measures how many additional users the original user will bring in when they sign up for the product. For example, if someone says their K-factor is 0.5, that means one new user will be brought
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#ExplosiveGrowthTip 22: If people are complaining about something, it means the product is good enough that they care about it. The real problem is when no one’s complaining. Is anybody complaining about your product?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 8: Having a remarkable product is not subjective. Either people remark and it grows organically or they don’t. Are people remarking about your product?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 71: Raising debt can be very dangerous. Try to avoid it entirely, if possible.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 7: A few fanatical customer advocates are worth more than hundreds or even thousands of casual signups. Fanatical users will supply word-of-mouth growth, while providing the necessary feedback to iterate on the product. Do you have at least twenty fanatical users or a plan to get them?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 66: Speed is key and the big boys can’t keep up. Have you contacted key writers to tell them you will provide any data and survey information they need within a tight timeframe?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 44: Ask if users have already recommended your product to a friend. Do you know what percentage of your users have recommended your product to a friend? If they said no, try to find out why. Perhaps you just haven’t made it easy enough for users to share your product—an easy fix.