Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Cliff Lerneramazon.com
Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
As I’ve said before, the most magical experience a user can have on an online dating site is a reply to their message, because it means the person they are interested in is interested in them as well. From that observation, we determined that increasing the replies to a user’s initial message on our site was going to be our organizational focus, ou
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The following is an example of how we changed the language ever so slightly to tap into a user’s emotions, and get them to act: Iteration one: Invite your friends! Iteration two: Invite five friends for higher placement in search results! Iteration three: Invite twenty friends for higher placement in search results! Iteration four: Invite five frie
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#ExplosiveGrowthTip 68: Are your most talented people working on the biggest opportunities…
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Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 37: The best time to raise money is when you don’t need to. Is the company financially stable enough where you can walk away from a bad or mediocre term sheet?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 45: Are you actively measuring your NPS? Is your NPS above fifty? Don’t waste time and money by trying to market and grow a product that has a poor NPS.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 34: When a billionaire wants to work with you, never say no. Are you fully exploring opportunities to work with a billionaire?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Testing different background colors showed us how simple changes had massive impacts on user behavior. In case anyone is wondering, yes, a pink background for females did lead to substantially more activity from that demographic.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Organic Invites—A Dropbox user shares a folder with their colleague. That colleague signs up for Dropbox as a result.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
The Culture Club. I put together a group of some of the most creative and enthusiastic employees specifically for the purpose of working on culture-related activities. We’d meet regularly, and new and creative activities (like the ones on this list) would emerge every time. We called ourselves the “Culture…
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