People want tangible assets that make the core training easier to implement. Scripts, templates, cheat sheets, checklists, time lines, and schedules are all valuable tools you could create.

I realized that our only real goal in any of our marketing is to identify the false beliefs and false stories our customers are telling themselves—the ones that are keeping them from success—and to rewrite these stories inside their minds.

When you have this product, you’ll be able to ________. When you have this product, you’ll be able to get rid of ________.

there is another definition for prolific: someone who has abundant inventiveness. They invent new, unique ideas and frameworks all the time.

People don’t buy logically, they buy based on emotion. Then they use logic to justify the purchase decision they’ve already made.

Learning how to create offers and build Stack Slides is one of the most important things you can learn to do in this business. This is not a one-time activity. Every time you have a new offer, you will go through this exercise again. Each step in the value ladder will have an offer and a Stack Slide.

I want you to start thinking about your niche. What do you teach, and where is it on the Prolific Index? Many times, people are either playing it safe with the mainstream, or they are way out in crazy land where there is no money. You need to find your sweet spot between the middle and crazy.

As you become an expert, you’ll find yourself moving away from just selling a product or service, to creating offers, and finally to leading a movement.

To teach your framework, introduce it, tell a story about how you learned or earned it, share the strategy (the what you do), teach the tactics (the how you do it), and show how it has worked for others.