Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

What I discovered from the best people in the business was that teaching the best content hurts sales. But learning how to identify, break, and rebuild false belief patterns gets people to take the action they need in order to change.

Reason #1—My product fits into more than one of these desires: Many products can be marketed toward getting a result in more than one desire, but your marketing message can focus only on one of them. Any time you try to get your potential customer to believe in two things, your conversions will usually cut in half (most times by 90 percent or more)

Your dream customers are stuck there just like the hero in any story is stuck in their “ordinary world.” They are frustrated, they are waiting for their mentor, their expert, their guide to take them on their hero’s journey.

The other way you can use this is to look at your existing frameworks and see if there is a physical product that you could create to help make the framework easier to implement. I’ve seen a lot of information-based companies create journals as a tool to make the implementation of their framework easier.

So what is an Epiphany Bridge? It’s simply a story that takes people through the emotional experience that got you excited about the new opportunity you’re presenting. For this exercise, I want you to think about yourself before you got started on your path. Back in your expert journey when you were in the growth phase and it was just a spark and y

If I do my job right, you are no longer going to look at your business as a product or a service, or even an offer, but instead you’ll look at it as a movement of people you’ve been called to serve.”

How much money you are able to make as a business is in direct relationship to how simple you can make the process for your customers. The frameworks are a way to simplify the process, and you will get paid for that.

Dan Kennedy, taught me that “we are all in a relationship business, not a product business.” He explained to me that people may come into your value ladder because of a product, but they stay because of their relationship with you, the Attractive Character.

The first step to the identity shift is to create a name for your tribe that will make them want to belong. My tribe is the Funnel Hackers; Kaelin’s is the LadyBosses. What’s your tribe called?