I really like the approach of Netflix of 10 years ago when it was still small. They hired mature people so they could get rid of processes. Indeed, they actually tried to de-process everything. As a result, things just happened. Non-event was often mentioned and expected in Netflix at that time. Case in point, active-active regions just happened in... See more

Software development is an iterative design process. In order to achieve true iteration and realize the value of fast feedback, its activities need to be performed with a single team (having a common reporting line) as far as possible. Many internet business and independent software vendors (ISVs) already operate in this way.