Saved by Erikc Perez-Perez and
Everybody Has to Self-Promote Now. Nobody Wants To.
- As an author in 2023, unless you’re Donna Tartt (and even if you are Donna Tartt honestly, because even Donna Tart has a Public Persona), it impossible to sell books without selling yourself. I spent approximately 12,302 hours writing pithy Twitter posts, drafting earnest Instagram posts, creating fucking Canva graphics, and sharing Insta stories i
Sara Petersen • Some truths about writing a book
I think the defining economic reality of the modern platform media world is that all the platforms realized that an infinite supply of teenage creators are cheaper to deal with than media companies or groups of media individuals or powerful creators. And I’m curious for your read on the number of YouTubers that you see retiring or taking a step bac... See more
Nilay Patel • NilayPatel tells Decoder guest host Hank Green why blogs are still great
Eichhorn uses the potent term “content capital”—a riff on Pierre Bourdieu’s “cultural capital”—to describe the way in which a fluency in posting online can determine the success, or even the existence, of an artist’s work.
“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend con... See more
“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend con... See more
Kyle Chayka • How the Internet Turned Us Into Content Machines
If you want to sell music, you must love those songs. If you want to succeed in journalism, you must love those newspapers. If you want to succeed in movies, you must love the cinema.
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche Gr... See more
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche Gr... See more