Evergreen Assets: The "Do The Work Once, Reap the Rewards Again and Again (and Again!)" Content Marketing Ecosystem

Merry Xmas Everybody is Noddy Holder’s pension fund, earning him an estimated £500,000 a year in royalties. Half a million a year every year for five decades based on one night’s work writing a three and a half minute tune, and a day pretending it’s December in a sweaty New York studio in the height of summer.