Beware the barrenness of a busy life. —Socrates

by definition, a trade-off involves two things we want. Do you want more pay or more holiday time? Do you want to finish this next e-mail or be on time to your meeting? Do you want it done faster or better? Obviously, when faced with the choice between two things we want, the preferred answer is yes to both. But as much as we’d like to, we simply c

The cue is a trigger that tells your brain to go into automatic mode and which habit to use. Then there is the routine – the behaviour itself – which can be physical or mental or emotional. Finally, there is a reward, which helps your brain figure out if this particular habit is worth remembering for the future.

ask the killer question: “If I didn’t already own this, how much would I spend to buy it?”

when individuals are involved in too many disparate activities – even good activities – they can fail to achieve their essential mission.

“There is a difference between losing and being beaten.

Their value is in discovering what really matters to people.

(imagine how much less stressful sitting in traffic would feel if we weren’t running late),

recidivism