eSports, Communities & Storytelling

In a world awash with information and eye candy, “social gaming” is rapidly evolving as the largest existential threat to legacy media’s claim on engaged consumer attention. Trust and manipulation issues are also causing people to look beyond incumbent social media platforms such as Twitter, YouTube, Instagram and Facebook.

Instead of focusing so heavily on content expansion, creators and publishers need to be thinking about building features they can provide their most loyal customers-- the subscriber. The goal should be to have subscribers identify directly with the creator and feel invested in their work.