Enterprise Gateway Marketplaces Will Turn Large Organizations Inside-Out

Imagine lower transaction costs with people outside than inside the corporation.

The positive thing is that once you solve the first and second sale for one large corporation, you often have enough demand to solve the chicken-or-egg problem and attract supply because the company should represent 100’s or 1,000’s or 10,000’s of buyers. This lets you methodically build toward critical mass and start benefiting from a network effe... See more

Enterprise Gateway Marketplaces are going to be a big part of the ongoing marketplace revolution.  They make it manageable for small vendors to sell into S&P 500 customers that are normally out of reach and make it easier for enterprises to work with outside vendors to get the latest business products and services without having to bring t... See more

EGMs represent a new category of B2B SaaS.

Four Attributes Of A Successful EGM 1. EGMs have a Gateway, a single point of access for many buyers. 2. Getting inside, get approved.3. Create trust in supply through data.4. Help vendors comply.

What is an  Enterprise Gateway Marketplace (EGM)? EGMs are a variant on the traditional 2-sided marketplace model. They are marketplaces tailored to help big enterprises (2,000+ employees) on the demand side coordinate with 1,000s of outside vendors on the supply side. To do this, EGMs have to solve unique workflow and compliance challenges on... See more

Here’s a new marketplace category: Enterprise Gateway Marketplaces (EGMs).   There is a white space opportunity for Founders in EGMs that combines SaaS embedding defensibility with the network effects defensibility of a marketplace.

On the other side, the millions of smaller vendors, EGMs solve the challenge of selling into large corporations. 

It’s our prediction that large corporations will adopt the gig-economy and freelancer network-style operational approach adopted by SMBs over the last 8 years. EGMs are how large corporations will implement this shift.