Emotional Design: Why We Love (or Hate) Everyday Things

Sensuality and sexuality play roles.

Behavioral design has to do with the pleasure and effectiveness of use.

Perhaps the objects that are the most intimate and direct are those that we construct ourselves,

design things that must accommodate both creative thinking and focus.

A person interprets an experience at many levels, but what appeals at one may not at another. A successful design has to excel at all levels.

Enhancements to a product come primarily by watching how people use what exists today, discovering difficulties, and then overcoming them.

Tasks and activities are not well supported by isolated features. They require attention to the sequence of actions, to the eventual goal—that

At the visceral level, physical features—look, feel, and sound—dominate.

usability (or lack thereof), aesthetics, and practicality.