Emily Kramer on LinkedIn: You might now how your product is differentiated, but how is your… | 19 comments

21: strategy- Vision: your inspiring picture of what everything looks likeStrategic framework: market we are going after, what success looks like and our big bets to win mktbreaking down the problem to understand who you are going after and what it takes to win themRoadmap:Work backwards from vision. What are we doing to get there (not a commitment... See more

We start with Competitive Alternatives, or what would customers do if our solution didn’t exist. Once we have that, we can ask ourselves, “What do we have that the alternatives do not?” That gives us a list of Differentiated features or Key Unique Attributes. We can then go down that list and ask ourselves, “So what for customers?” Put another way,... See more