The point is context — by abstracting a core function and delivering it in situ, value is created. That is achieved by removing friction or utilizing unique data. Shopify is the canonical example. In recent years, the e-commerce platform has moved beyond integrating Stripe to offer a range of embedded products, including merchant lending that uses ... See more

Ideally, the lending product would create: (1) A tech-enabled window into the creator’s business and (2) a repayment flow from the platform to the lender that mirrors the cash flows of the business. By building predictability into the unprecedented and de-risking the payback, a tech-enabled subscription platform may allow lenders to provide competi... See more