Email is where new software features get invented.

Email is actually a tremendous, decentralized, open platform on which new, innovative things can and have been built. In that way, email represents a different model from the closed ecosystems we see proliferating across our computers and devices.

Hey everyone—

I’m Jason, CEO here at 37signals.

Email gets a bad rap, but it shouldn’t. Email’s a treasure.

It feels great to get an email from someone you care about. Or a newsletter you enjoy. Or an update from a service you like. That’s how email used to feel all the time.

But things changed.

You started getting stuff you didn’t want from people you ... See more

When you put it all together — power over who gets through to you, purpose-built boxes for the different flavors of emails, dedicated workflows, strong privacy protections, and an innovative, integrated calendar — it’s like magic .

We're in the era of modern software companies as lifestyle brands. We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience. UX has become a fashion statement, and standout products have style. We'll see: - Haute Couture software - Lux... See more