Effortless

In this example, the red bull’s-eye is your ideal customer avatar. You won’t always hit it, and you can still celebrate the other customers who find their way to you. But you still need that precisely defined bull’s-eye to aim for, because you can’t hit a fuzzy target.

There is no objectively “good” offer, identity, or path—just offers, identities, and paths that are obvious, resonant, and intuitive to a specific ideal customer. That’s why identifying your ideal customer avatar is so important.

So for a customer avatar to be useful, we have to keep it firmly in the realm of caricature, where the mental picture of your ideal customer is simple enough to give you a clear gut sense about what they will like and how they will behave.

if your friend told you Tina’s entire life story, you still wouldn’t really know Tina. But you might have the illusion of knowing Tina, and that would all but guarantee that the date won’t go well!

The first mistake entrepreneurs make is selecting a customer avatar that is just way too broad. In an effort to keep the doors open to as many potential customers as possible, the net has been cast so wide that the avatar isn’t specific enough for you to make any useful decisions

So entrepreneurs overcorrect, going from not enough detail to having way too much.

answer to the question of what you want in your new sedan will be very different if it is being asked by a genie as opposed to a car dealer!

It’s best to start with a single ideal customer, as having more than one will double or triple the amount of work to do as you build your business, and create a lot of potential complications.

the obviousness of an offer, the resonance of an identity, and the intuitiveness of a path can only ever exist in relation to the needs and wants of a particular customer.