
Edison Research releases Sports Audio Report: Female Fans

Sport podcast listeners were 2.3x more likely to trust podcast adverts, compared to print and sports radio consumers, with sport podcast advertising second only to TikTok when it came to ad impressionability. This trust and engagement in turn could be influencing consumer behaviour in response to adverts, with sport podcast listeners 1.3x more like... See more
Ruth Fitzsimons • Sports podcast advertising scores big on trust
Audio that’s part of a broader membership program or fan club, whether informational or entertainment.
Dan Frommer • Subscription podcasting is not a breakout success
- According to the 2023 Infinite Dial Report from Edison Research, listenership is up and is expected to continue to grow over time.
- And according to the IAB’s 2023 Podcast Advertising Revenue Report, advertising dollars are projected to continue rising as well.
Why I left... - by Mia Lobel - Freelance Cafe
Beyond creation, there are exciting innovations for fan engagement and content monetization. Audio has been notoriously under-monetized relative to other forms of media. So far, we’ve seen products like Glow, which offers a way to distribute and monetize premium podcast content.