
EDGE: Value-Driven Digital Transformation

High-level insight
Most companies do not operate in ways they realize their vision by continuously aligning business goals with customers' needs and pain points. Product teams need to be aligned on business objectives and be allowed to operate at an initiative level to impact those objectives.
Author describes different processes to set product team ... See more
Most companies do not operate in ways they realize their vision by continuously aligning business goals with customers' needs and pain points. Product teams need to be aligned on business objectives and be allowed to operate at an initiative level to impact those objectives.
Author describes different processes to set product team ... See more
Melissa Perri • Escaping the Build Trap: How Effective Product Management Creates Real Value
Management systems have been designed to provide reliability and efficiency, not adaptability and agility. Many of the tools and practices of modern management are geared towards solving problems and eliminating deviations in processes, behaviors, and practices. Because of this framework, management training and leadership development is often focu... See more
Kotter • Why Change Capability Is The Most Important Missing Competency For Today’s Leaders
The modern alternative to roadmaps discussed here addresses both of these concerns. Teams work on the prioritized business objectives determined by the leaders; we share our key results transparently; and we commit to high‐integrity commitments when critical delivery dates are needed.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
change. Often organizations treat a Transformation (with a capital T) as a project with a start date and an end date, applying an old way of thinking to new ways of working. Imposing Agile is not agile, nor is treating it as a deterministic project. In addition, humans have an evolutionary bias to be averse to loss. Collectively, all of this can ge
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