Driving Digital Strategy: A Guide to Reimagining Your Business

Glen L. Urban et al., “Morphing Banner Advertising,” Marketing Science 33, no. 1 (2013): 27.

sales and profitability by channel

forecasting consumer demand.

better integration and coordination across

providing value to customers, shifting from storytelling to story making, and moment-based marketing

In 2017, Amazon spent almost $4.5 billion on original video content.8

Self-Selection

website

“generalized AI,”