Driving Digital Strategy: A Guide to Reimagining Your Business

Unlike startups, legacy companies have assets they can’t ignore and shareholders who demand profits.

David Kenny became the head of IBM Watson with

shift in customer needs in response to changes in technology.

Predix platform.

Better Customer Insight

speed of transition

number of acquired customers

Unilever created the largest media channel in Bihar and Jharkhand, at a cost of less than four cents per person.9

determine what your customers need and work backward,