Dopamine: The Currency of Desire

Our dopamine economy, or what historian David Courtwright has called “limbic capitalism,” is driving this change, aided by transformational technology that has increased not just access but also drug numbers, variety, and potency.

In any case, I’d go so far as to argue that the dopamine framing actually subsidizes the social imaginary that reduces the human being to the status of a machine, readily programmable by the manipulation of stimuli, which may itself be the deeper and more malignant problem.

Pleasure of some sort—whether benign, problematic, or illicit—is involved in our daily interactions with the Internet. If there is a certain compulsiveness to our online experience, then it is because our internet experience shares in an economy of desire, pleasure, and cycles of stimulation and diminishing return that potentially lead to addictive

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Dopamine plays a lot of roles in the brain. If you kill off the cells that produce dopamine, the animal is not motivated to go out and do things. It’ll still enjoy something — like the sucrose solution you squeeze directly into its mouth — because the pleasure systems are fine. But they won’t pursue it. If you perform an action and you get more dop... See more