we need to understand that we value money in the future less than we value it right now.

Put another way, purchasing one week of vacation brings us five weeks of pleasure.

It might seem obvious to say this, but we all like consuming things and we all dislike paying for them. But, as Drazen and George found, the timing of the payment matters a great deal, and we feel better consuming anything that we have already paid for.5

When we think about something like a job, even though there are many things that come into play, money is so specific, precise, and measurable that it comes to mind most quickly and plays a large role in our decision.

A one-minute description of a chef’s specialty dish not only focuses us on that dish for an entire minute; it also provides context and depth to the dish itself.

We overvalue what we own and what we might lose

camp. Ending on a high note is important because the end of an experience informs and shapes how we reflect back on, remember, and value the entire experience.

The pain of paying is, as it sounds, the idea that we experience some version of mental pain when we pay for things.

EVALUABILITY. When we compare products, features that are quantifiable become easy to evaluate, and even if they are not truly important they nevertheless come into sharper focus, which makes it easier for us to evaluate our options in terms of those features.