Disruptive Interfaces & the Rise of Luxury Software

We're in the era of modern software companies as lifestyle brands. We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience. UX has become a fashion statement, and standout products have style. We'll see: - Haute Couture software - Lux... See more

Put another way, will humans will always want to do things like scroll Instagram, but perhaps won't ever want to open TurboTax/Docusign/Concur/Foursquare/etc. again?

This will likely bring a very psychological approach to company building in software (something well-known in consumer but lesser used in enterprise), as companies will have to look at ... See more

Historically, luxury was expressed in the soaring vaulted ceilings and dazzling stained glass of a cathedral; now, luxury is in a piece of technology so perfect that it seems human hands cannot possibly have created it. Luxury is the market equivalent of feathers on a bird. It’s irrational and sexual, and it easily overwhelms the killjoy, rational ... See more